Contributing to a Healthy and Happy Lifestyle and Food Culture

Helping to solve society’s problems, such as labor shortages, by creating products that take into account customer feedback

Staff shortages in medical, care and social welfare facilities constitute an increasingly serious problem for society. Based on the concept of making food easy to prepare, in 2013 Kyokuyo launched the Dandori Jozu product line of frozen food products, featuring products that have had the bones removed, etc., and which can be cooked directly from frozen.

In creating the products in the Dandori Jozu product line, we have made use of valuable advice from nutritionists, etc. working in the field in medical and care facilities. By continuing to undertake the development of new products, and providing products made from different ingredients with differing flavors and shapes, we are aiming to expand our product lineup in this range.

Going forward, we will continue with similar initiatives, striving to help solve the social problems relating to staff shortages.

Simple and delicious low-salt diets

Japan’s National Cerebral and Cardiovascular Center is currently promoting the concept of “KARUSHIOH” (“light on the salt”), which focuses on the new concept of reducing salt usage to better bring out the taste of ingredients. Products which pass inspection as conforming to the “KARUSHIOH” certification criteria are authorized to display the “KARUSHIOH” mark.

The Kyokuyo Group has been developing reduced-salt products, including “KARUSHIOH” certified products. Kyokuyo’s “Karushioh” deboned Coho Salmon Fillet with Flying Fish Stock and “Karushioh” deboned Coho Salmon Fillet with Kelp Extract have 30% less sodium chloride equivalent※ than conventional products, and feature firstclass soup stock and carefully selected ingredients that really bring out the flavor. These products embody the Japanese tradition of eating fish with exquisite soup stocks, and the savory flavor of the flying fish soup stock and kelp extract ensures that they not only provide value in terms of health benefits, but are also very tasty.

The Kyokuyo Group will continue to develop and propose products that are delicious, healthy, and socially meaningful, supporting people’s lives through solutions that respond to evolving needs.

※Comparison with salted salmon based on the 2020 Standard Tables of Food Composition in Japan (Eighth Edition).

The National Cerebral and Cardiovascular Center
https://www.ncvc.go.jp/karushio/salt-reduction/english

Example of preparation

Employee campaign to increase fish consumption: “If you're a seafood company, eat fish!”

As fish consumption continues to decline in Japan, “Kyokuyo—the fish experts” has been working to promote fish consumption through the development of convenient, time-saving marine products. However, with questions such as “Are Kyokuyo employees themselves actually eating fish?” and “Why not start spreading the movement from within Kyokuyo?” in mind, we launched an internal campaign titled “If you're a seafood company, eat fish!” in fiscal 2024.

As part of the initiative, we are distributing seafood bento lunches free of charge to employees.The aim of distributing these bento lunches was to encourage employees to eat more fish. Employees provided us with feedback such as, “It gave us a chance to talk about eating fish with our colleagues.”

Through this internal campaign, we aim to highlight the deliciousness and health benefits of fish, and turn it into a larger movement to increase fish consumption and revitalize the seafood industry in Japan.

	Distributed bento lunches